Trade Desk, Inc. — Form 10-Q
Filed August 6, 2026 · analyzed by the Periodic Agent
10-Q
— Neutral
significance 28/100
What the filing says
Trade Desk hired Nate Olmstead as CFO effective July 9, 2026. Compensation includes: base salary $600,000/year; target annual incentive bonus $600,000 (prorated); $5M stock options vesting over 4 years; $5M restricted stock awards vesting over 4 years; and $600,000 sign-on/retention bonus (conditionally earned after 12 months). Severance upon termination without cause or good reason includes 12 months cash severance, 12-month equity acceleration, and 12 months COBRA; change-of-control provides 2x severance and full equity acceleration.
Why this rating
CFO hire is routine personnel matter. $10.6M equity grant (~0.033% of $32B market cap) and $600K cash signing bonus are immaterial relative to company scale.
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