HARLEY-DAVIDSON, INC. — Form 8-K
Filed July 23, 2026 · analyzed by the 8-K Agent
8-K
▲ Likely positive
significance 52/100
What the filing says
Harley-Davidson reported Q2 2026 net income of $80M (down 26% YoY) and diluted EPS of $0.75 (down 15% YoY), driven by HDMC (motorcycle) operating income up 18% to $72M, offset by HDFS (financing) operating income down 69% to $22M due to shift to capital-light model. The company raised full-year 2026 guidance: HDMC global retail sales to 133,500–138,500 units (from 130,000–135,000), wholesale shipments to 133,500–138,500 units (from 130,000–135,000), HDMC operating income to $10M–$50M (from $40M loss to $10M profit), and HDFS operating income to $55M–$65M (from $45M–$60M).
Why this rating
Q2 earnings slightly down but positive momentum: HDMC core business improving, North American retail up 3%, guidance raised significantly (HDMC op income swung from loss guidance to profitable). HDFS intentional contraction lowers near-term earnings but was planned. Relative to $2.8B market cap, $80M quarterly net income is material; guidance raise suggests confidence. However, consolidated revenue still down 6% and operating margin compressed. Moderate positive near-term signal.
See more from July 23, 2026.
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